Your Affiliate Marketing Business is Destined to Fail UNLESS You Use This Key Affiliate Strategy

Wanna make sure your affiliate marketing business fails? Then do NOT use the single most important Affiliate Strategy designed by man (or woman) – and most probably the only “way” to generate affiliate profits CONSISTENTLY.

So what is this wonderful strategy? It is clearly a BIG overriding strategy, but it is designed for and sometimes by you. And done correctly, it will ensure consistent creation of product marketing campaigns.

No More Guessing
Okay – an affiliate marketing business plan is the optimal strategic tool to consolidate all the individual pieces of affiliate marketing.

There are two approaches to an affiliate business plan – Doing It Yourself (not recommended for new affiliates) and finding an (existing) action plan that meets your needs.

BEFORE You Choose an Approach
No matter what approach you use, these issues must be resolved first:

* Budget – The budget for your online business includes expenditures for hardware, software tools, labor (for example, you hire someone to write articles or create a web site), and any other dollars you will spend for startup and operation.

* Time – Part-time, full-time, or 24-7? The amount of time you spend is not necessarily proportional to the amount of revenue you earn, but you still need to make a time commitment.

* Revenue Objective – Are you going to live on the income or will you be satisfied with a few extra bucks? Is $500 per month sufficient or do you want to make $500 or more per week?

* Products/Services – Selecting market niche(s) and product(s) to pre-sell is a critical issue. Research will determine if the selected products fall within a big or small target audience and how much competition you will face.

Obviously, these issues are fully inter-related. For example, a zero dollar budget will cost you time to find the free strategies for activities such as market niche and keyword research.

Forex Made Easy is a Strategy Designed For Everyone – Even New Investors Can Make Big Money With It

If you are new to the currency markets and are looking for something that is really simple to learn and uncomplicated to trade with, then there is a Forex strategy for you. A slang term for it is “Forex Made Easy” but its technical name is “Forex Scalping.” This is taught at its most effective execution level in a currency course called Forex Trading Made E Z.

Forex scalping is perfect for the novice investor to get there feet wet with for numerous reasons. First, it really is one of, if not the most uncomplicated trading techniques to learn and start trading with. Second, most people just starting out in the currency markets are concerned if they really can make money or is it for only the highly trained with years of experience?

Those people are looking for something that is low risk while at the same time offering above average returns. Third, since the new people to the market are just trying it out for the most part, they don’t want to spend a great deal of money until they are sure it will be a winning proposition. Forex Trading Made E Z is not only one of the most effective currency courses offered it is also one of the most inexpensive.

Forex scalping is a trading technique where an individual attempts to buy a currency and sell the same currency in one day while obtaining a minimum of a five percent return daily. I know five percent does not sound like a lot, but remember that is in a day, not a week, month or year. When you start stacking five percent returns on top of each other day after day it is quit possible to double you initial investment in less than one month.

Another great benefit of this investing method is, since in most cases you are not going to hold a currency over night, the risk of something bad happening to that currency and its price dropping drastically while you are not are your computer allowing you to react to it is kept at a minimum. The individual who designed this method had discovered on single indicator that informs you each day of what currency to buy. In addition it also tells you when to buy it and when to sell it.

Forex made easy has been around for a long time and thousands of people trade with it every day while making substantial profits using it. While there are many different variations of this particular strategy I personally like the one taught in the class named Forex Trading Made E Z. I have used it for many years and I can tell you I have been more than a little successful with it. There are many places on the internet you can research and read out this particular program and I am sure you will be glad you took five minutes to do it.

Rethinking Brand Strategy – Designing the Brand Experience

In today’s cluttered marketplace, a powerful brand creates a clear signal that cuts through the static. This requires a new approach to business strategy, one that integrates branding as a crucial component of corporate strategy. Creating a compelling customer experience is increasingly what makes or breaks a brand. A strong brand that can forge a durable psychological bond between a company and its customers, investors, and employees, is the most effective form of strategic control available to a wide array of businesses. Such a change involves the entire organization, including the senior managers.

Many companies fail to deliver on the promise that their brand, implicitly or explicitly, makes to customers. This brand “bait and switch” – raising customer expectations that are then dashed – quickly and seriously erodes the power of a brand. It does more harm than simply delivering an unsatisfactory experience without having promised something better.

A brand promise can be unmasked as a hollow boast at any point during a customer’s experience with a company, product, or service. Each interaction represents a “moment of truth” that can enhance or erode the brand, heighten or undermine customer loyalty, and affect business results for better or worse. Especially difficult is aligning the brand promise and the human interactions between employees and customers. It is these interactions that can bring a well-designed customer experience to life.

To make employees effective brand ambassadors, executives must understand what employees value and how they experience the brand, and they need to overcome the barriers from:

Inefficient business processes and misplaced incentives that typically impede even the most capable and committed employees
Employees merely selling products instead of becoming involved in customers’ needs
Underutilizing the employees’ capability to deliver the experience customers expect

Companies seeking to align their human capital practices and investments with the brand must address six interrelated areas that together determine the customer experience that employees, from the top down, deliver:

People – the experience and competencies of employees, and specific policies aimed at selecting or developing them
Processes – how work gets done
Structure – how management assigns roles and responsibilities
Information and knowledge – the availability and timeliness of critical business information
Decision-making – how decisions get made that affect the customer
Rewards – the motivation of people through pay and other incentives

The most effective strategies employ all six simultaneously. An integrated human capital strategy, linking each area to a common and coherent purpose, creates enormous brand value among customers and employees. This creates a virtuous cycle of engaged, committed employees who deliver what customers want, leading to higher customer satisfaction, spending, and improved business results, which in turn makes

Trading Strategy Design – Choose Trading Time Frame

After making the decision on what type of market you will trade as I talked about in a previous article, you now come to the making decision as what time frame you will trade. This decision is also an important one when you are designing a trading strategy.

Firstly, you have to decide decide whether you will trade intra-day or not. If you trade intra-day, you will become a day-trader that means trading full time. It may be possible to trade intra-day while yiu have a day job but it is very difficult. So, I would not recommend that you to trade intra-day unless you can devote your full attention to trading.

Generally, most people want to trade only part time and still hold down a day job. Therefore, it is better to trade daily or weekly charts. Since you will only be able to look at the market after hours so you have to take this into account when you do your strategy design.

The designed strategy should not require checking the market during the day. However, I believe that the more bars you can trade, the more money you can potentially make. That means trading intra-day is potentially more profitable as there are more bars condensed into a unit of time.

For example, in a period of month, there are 280 bars in 30-minute charts, 20 bars in daily charts, 4 bars in weekly charts and only 1 bar in monthly charts. So, there is potentially more money in the 30-minute charts than the daily charts, potentially more money in the daily charts than the weekly charts, and potentially more money in the daily charts than the monthly charts.

Then, to make $10,000, it should take less time on the 30-minute chart than the daily chart, weekly and monthly chart. When trend trading on 30-minute charts, you may trade through 5 or 10 days of directionless market before the relatively big move occurs while on a daily chart, the chop may last six months or longer, and on the weekly charts the sideways market could last for years.

In addition, the risk per trade is generally greater when you trade with the longer time frames. Most entries and exit orders are based on market action. Since we usually put an exit order below the low of the previous bar, this could be 30 points on a 30-minute chart, 500 points on a daily chart and 1500 points on a weekly chart. The difference in risk is substantial, but the reward should be proportionally as large.

There are no right answers in choosing the time frame. It depends on a personal decision. And you have to make this decision before you start looking for indicators, as the choice of indicators is influenced by the time frame selection.

10 Strategy Design Goals

Your idea is fabulous and you want to make progress on it but you need a strategy to execute your vision as it relates to long-term success or it needs to be reevaluated to ensure that it is on course. Strategy is, “a careful plan or method for achieving a particular goal usually over a long period of time,” per Merriam-Webster dictionary. However, we need a functional definition as it relates to your companies vision and goals. Therefore, I would say that strategy is, “the intent to act, the volition to act, and the design to achieve plans of action as they relate to the direction and future of your business.” Strategy development is a long-term process that is evolutionary and it should be evaluated yearly, quarterly, and more if conditions warrant a strategy session.

We will evaluate briefly the ten major areas of strategy creation as they relate to you achieving your goal. These ten areas will be listed and broken down to help you evaluate and reevaluate your current position in strategy design. They will be listed logically as they relate to an idea in your head and build upon that. In addition, the creation of a strategy is not a single day event. It takes time to gather what you know is needed and what you find is needed once you begin. We begin at the beginning. You should at this point have a vision and goals developed to help guide your organization in fulfilling its purpose.

Products/Services Offered

Your product or service is what you offer the world to add value to the lives of others. This can be either qualitative or quantitative but you should be aware at this point. Ask these questions and others that help define this category well.

  • What product or service do we sell or plan to sell?
  • What does it look like?
  • What is the outcome of its use?
  • How do we update our products/ service to stay competitive?

For instance as a consultant my product/service is the ability to improve my clients condition based on over a decade of experience helping organizations professionally. This relates to you because you have to list your products and services that are offered in there fine detail. They must but listed in a way to allow rapid access to the information for future needs as the strategy secession progress.

Customer/User Groups

You have to serve by helping customers or clients in some way. Your invention, technology, pastry, picture, music or designs have to connect with others. Asking ourselves a few questions clarifies that for future understanding.

  • Who is buying our product or service?
  • What organizations are buying our service?
  • Who uses it regularly?
  • How do we expand the diversity of the group?

Your target customer is the person you have identified as the one who is most likely to purchase your products, according to This is a specific person, who is elated to use your product/service when needed or desired. Be very narrow in your description here, as it will provide clarity. Examples would include specific age, specific education, and specific income. These identifiers are so spot-on that a picture could be painted of the individual without negating the various individualities of who uses your service.

Market Served

This is an expansion of the above and is a broader category of client or customer base. This will be larger demographics through a range and not specific. Each product or service may cater to different aspects of the market served and they should be listed in conjunction with your product/service. Target market should also list the reason why these specific customers are likely to buy. In addition, this information will help in creating a primary component of your marketing plan.


Technology is how you use information to create and maintain a competitive advantage. The planning associated with this is a tie in for numerous other aspects of your organizations success. Technology is used in commerce, in design, and much more. Your organization marketing will also take into account the use of technology to deliver your value proposition.

  • How is technology changing that we can grasp early?
  • What changes in technology make it more affordable to deliver our goods?

Use technology as a multiplier of your organizations success. Evaluate what you have been using and determine if it needs to be upgraded, eliminated, or in line with current competitors use.

Production capability

Creating knowledge, a teddy bear, a balloon, a house all have production element that deals with methodologies useful to arriving at a final product.

  • How will we create our product?
  • How will we produce the intellectual capital for our services?
  • What needs to change to produce of product/service faster?
  • What needs to change to produce our product/service less expensively?

Evaluating production on a constant basis ensures costs are controlled, quality is maintained, and your customers/clients are happy. I would remind you that, quality in gets quality out. This has been how Apple, Inc has maintained lead over its competitors. Production can be done with a planned ramp up to the best quality. Plan to find the most expensive means of production first, then scale it back your companies’ production budget.

Natural/Human Resources

The ability to create tangible or intangible goods and services are always acquired in there rawest form. Whether it is raw intellect, precise hands, or machines, they will need to be accounted for. A few examples to ask of the executive leadership team deal with the following questions:

  • What is our companies’ raw material needs to produce goods or services?
  • Who is needed to create the value in our goods or services?
  • What automated systems can create this value?

This subset deals with elements that are inputs to production and delivery. This group must be managed to ensure it is efficient, effective, and motivated. In addition, the natural resources have to be measured per there influence to the environment and there frequency of price change.

Methods of Sale

This can be an extensive list of varying options but they will deal with financing on store credit (Macy’s Credit, Home Depot, Dillard’s, etc.), third-party credit (American Express, Visa, MasterCard, etc.), cash or other arrangements. Cash will be king but credit cards speed up payments. Ensure you have both options.

  • What impact does our method of sales have on future profits/returns?
  • How will we accept payment?
  • What needs to change in the future to increase revenue from sales?

Ensuring that this subset is managed well will provide the resources, data, and fuel to innovate internally with information based on the organizations initiatives.

Method of Distribution

Moving goods from manufacture, to warehousing, storage, and in store handling, etc. is a sophisticated dance of timing.

  • How will the product/service be delivered through manufacturing, shipping, retail options, shipping again, and varying other combinations?
  • What are retail distribution options?

These questions ask a lot out of a leader but being stretched is why you are here. “How will item p get to y and both be happy?” This is a measure of logistic sophistication and there can be multiple routes. The best choice is better than the perfect choice. There should always be a balance between quality and cost. Erring on the side of higher cost to ensure quality is delivered.


This micro strategy subset deals with using past data of the size and speed of growth of your organization and comparing it to where you would like to go.

  • What is our target in growth?
  • Have we prepared for a boom in our business?
  • How will we know we are on the right path?

These question deals with the future as well as benchmarking the present state. Thru analysis of vital KPI’s we would compare your organization to your peers so we can ensure that your leadership is thinking of growth.

What is the most useful size?

This deals with people, facilities, customer base served by projection, and more.


This is where all the hard work pays off for shareholders in for profit organizations; in addition to where nonprofits determine where they can return more to the individuals that are served.

  • Where do we reinvest the profits?
  • What expansions can be completed now?
  • What needs to be saved?

The likely outcome of a for-profit venture is a profit if you plan for success and are vigilant in guarding and executing your plans. In addition, non-profits can benefit from strategy planning to enable an orderly creation of the means to return funds, goods, services, etc to the recipients.

Strategy design is a real worldview of the future of your organization. It provides planning and tactics to the board of directors, executives, management, and other associates. These questions are designed to increase your understanding of your organizations direction and actions to take to accomplish that. Remarkable, what can simply be listed, but the task does not end at creating a list, Alan Wise says, “Strategy doesn’t fail in creation, it fails in implementation,” and we will cover that in future white papers. In addition, each section of the strategy design is an overview of what will be much more information intensive reports. These subsections are created by individual leaders.